News site with a focus on promoting startups and growth companies
Techarenan's next step in building their platform was to create a news site that will promote the people who in many ways drive the Swedish business forward, with a special focus on startups and companies focusing on growth.
An ambition to grow with the readers
The ambition for Techarenan.news is the same as for Techarenan in general - to promote innovation and entrepreneurship and to contribute to business creation. Techarnenan's events have gone from filling half a cinema in 2014 to attracting just over 9,000 visitors in 2019. The goal is to make a similar journey with Techarenan.news, but of course with significantly more visitors on the digital news channel.
With premium journalism in this segment, Techarenan hopes to add something new and interesting. And that the content would eventually develop together with their readers.
There are several media houses that already do this very well today, for example Breakit and Bonniers DI.digital.
Together with, not for, Techarenan
Techarnenan.news has been developed in close collaboration with Techarenan, where our work has included strategy for product development, design and UX, choice of platform, development, and advertising strategy for disseminating content to increase visitors to the site.
It has been a pleasure working with Esatto and we are very pleased with both the teamwork and the results.
It has been great to work with real professionals!
It has been great to work with Esatto, so much fun!